Personality types of world’s most powerful celebrities: Who knew Barack Obama had a creative mind?
by
Natalia/@karbasa,
Tim/@Tim_Dettmers,
Aurelius/@webtobesocial,
Michael(ms-spo.de)
and
Peter/@petsel
at #hackathonHH, June 7th to 8th 2014, Hamburg - Germany
A comprehensive description of human identity has only become available in the past decades. Based on
five major traits - openness, consciousness, extraversion, agreeableness and neuroticism – we analyzed
personality types of the world’s 150 most powerful celebrities and filtered out theirs character types.
Scroll down to learn more about separate traits and how they are represented amongst celebrities.
Barack Obama
@BarackObama
Openness
79
Consciousness
17
Extraversion
45
Agreeableness
68
Neuroticism
64
Angelina Jolie
@ActressJolie
Openness
64
Consciousness
16
Extraversion
53
Agreeableness
56
Neuroticism
67
Ashton Kutcher
@aplusk
Openness
98
Consciousness
49
Extraversion
57
Agreeableness
45
Neuroticism
67
Alec Baldwin
@AlecBaldwin
Openness
50
Consciousness
49
Extraversion
31
Agreeableness
84
Neuroticism
25
Barack Obama
@BarackObama
Openness
67
Consciousness
47
Extraversion
62
Agreeableness
59
Neuroticism
68
Bradley Cooper
@BradCooper28
Openness
70
Consciousness
32
Extraversion
63
Agreeableness
65
Neuroticism
30
Ben Affleck
@BenAffleck
Openness
76
Consciousness
24
Extraversion
49
Agreeableness
27
Neuroticism
1
Cher
@cher
Openness
50
Consciousness
23
Extraversion
7
Agreeableness
90
Neuroticism
69
Chris Brown
@chrisbrown
Openness
73
Consciousness
11
Extraversion
24
Agreeableness
64
Neuroticism
51
Charlie Sheen
@charliesheen
Openness
70
Consciousness
42
Extraversion
58
Agreeableness
73
Neuroticism
79
David Bowie
@DavidBowieReal
Openness
62
Consciousness
80
Extraversion
47
Agreeableness
50
Neuroticism
64
Demi Moore
@justdemi
Openness
59
Consciousness
59
Extraversion
24
Agreeableness
49
Neuroticism
83
Drew Barrymore
@DrewBarrymore
Openness
76
Consciousness
8
Extraversion
45
Agreeableness
57
Neuroticism
57
How open, conscientious, extraverted, agreeable and neurotic are celebrities?
Consciousness
What does that mean?
Consciousness is a tendency to show self-discipline, act dutifully, and aim for achievement against
measures or outside expectations. It is related to the way in which people control, regulate, and
direct their impulses. High scores on consciousness indicate a preference for planned rather than
spontaneous behavior.
What’s in the data?
Only 30 per cent of the world’s most famous people tend to be really conscious. It seems that
creativity is valued much higher than duty and a serious attitude to life. David Bowie is among
the few conscious ones: his score is 80 which means he’s among less than 10 per cent of celebrities
with the same score or higher.
Openness
What does that mean?
Openness is a general appreciation for art, emotion, adventure, unusual ideas, imagination, curiosity,
and variety of experience. People who are open to experience are intellectually curious, appreciative
of art, and sensitive to beauty. They tend to be more creative and more aware of their feelings.
What’s in the data?
Surprise surprise: more than 70 percent of the world’s most powerful celebrities tend to be open
to new experiences. Leonardo DiCaprio is an absolute special case: his openness ranking being high,
other parameters like extraversion or consciousness are only mediocre.
Extraversion
What does that mean?
Extraversion is characterized by breadth of activities (as opposed to depth) and energy creation
from external means. Extraverts enjoy interacting with people, and are often perceived as full of
energy. They tend to be enthusiastic, action-oriented individuals. They possess high group visibility,
like to talk, and assert themselves.
What’s in the data?
More than a half of the analyzed celebrities tend to be extroverts, which is really not surprising
taking into account their contacts to the outside world. Emma Watson, Gwyneth Paltrow and Yoko Ono
are among stars who tend to be extremely extroverted. On the other hand, Gerard Butler and Kelly
Osbourne are almost unearthly introverted – their rank is 2 and 0 respectively on the scale of 100.
Agreeableness
What does that mean?
Agreeableness reflects individual differences in general concern for social harmony. Agreeable
individuals value getting along with others. They are generally considerate, kind, generous,
trusting and trustworthy, helpful, and willing to compromise their interests with others. They
also have an optimistic view of human nature.
What’s in the data?
It seems like only half of the celebrities tend to be agreeable – a factor that is extremely important
for job promotion in the future and happy marriage. Zack Snyder, Adam Levin and Alicia Keys are the names
you need to remember here – all of them rank high on this scale.
Neuroticism
What does that mean?
Neuroticism is something you don’t usually want to score high at. It is the tendency to experience
negative emotions, such as anger, anxiety, or depression. It is sometimes called emotional instability.
Those who score high in neuroticism are emotionally reactive and vulnerable to stress. They are more
likely to interpret ordinary situations as threatening, and minor frustrations as hopelessly difficult.
What’s in the data?
Most celebrities tend to be somewhere in the middle. However, Prince Bow and Claudia Jung seem
to be a great exception – both of them are in the lower third of other rankings and are at the
same time above the average in this category.
From this point the mini application that was jointly developed within less than 18 hours by
Natalia(@karbasa),
Tim(@Tim_Dettmers),
Aurelius(@webtobesocial),
Michael Schlüter
and Peter(@petsel)
at the #hackathonHH
(June 7th to 8th 2014, Hamburg - Germany)
is waiting to be improved further in many different playful directions.
The Data presented by this app got processed in order to predict people's personalities,
here by analyzing twitter stream content of celebrities. Tim, still studying mathematics,
did provide all the math's foundation and the Python scripts for gathering data and doing
the statistics.
Natalia is a data journalist and a digital media strategist. For the time hacking she was
the quick thinking but also pragmatic mind that came up with the research, all non auto
processed content, the final presentation and much more ideas than what in the end could
be achieved as this hackathon's working result.
Michael is a physicist, a free lance and an experienced old days Perl developer.
At this project he did provide empirical threshold values for the categories from
the celebrities statistics and contributed as side project an image/chart generator
that did visualize Tim's data for the final presentation.
The Frontend tasks have been solved by Aurelius(SVG punchcard charts / d3.js) and Peter.
All data you get presented here is baked right into the application due to having had no
time for the client server tasks. Both the JSON of the underlying mockup and all punchcard
TSV data are direct results of Tim's Python skills.
Thanks to the organizers, sponsors, and the hacking crowd. This event was in many ways
highly enjoyable.
